In order to finance new aircraft orders as part of its development plan, state-owned Saudi Arabian Airlines (Saudia) is considering funding options, including its first-ever bond offering, Director General Ibrahim Alomar told Bloomberg.
According to him, the prospective investment level is still being determined. “We will go out to the market, we are evaluating the options,” he told Bloomberg.
By 2030, the national airline hopes to increase its fleet from 177 to 317 planes in order to accommodate 30 million pilgrims travelling to Mecca.
According to Alomar, the airline already has the funding necessary to meet its needs through the middle of 2024.
According to Reuters, in March, Saudia and Riyadh Air will each purchase 39 widebody 787s from US aircraft manufacturer Boeing. The agreement includes options for Saudia to purchase 10 more Dreamliners and Riyadh Air to purchase 33 more.
The newspaper quoted Alomar as saying, “The airlines will operate independently but look to collaborate in areas like maintenance and other services.”
Saudia launched its new brand identity earlier this week and added artificial intelligence to its operational procedures.
The new brand colour identity now includes green, blue, and sand brown, as the Kingdom’s national flag carrier eyes fleet and destination expansions expanding its fleet and destinations, apart from undertaking a massive digital transformation to enhance its customer experience.
The new logo pays tribute to the Kingdom’s rich culture. While green represents the pride and honour of the Saudi national flag, the palm tree in the logo reflects the generosity, culture, and hospitality of the Kingdom. Blue symbolises the seas and the skies, and sand brown represents Saudi’s richness and cultural authenticity.
The airline’s new identity and digital transformation have been put in alignment with Saudi Arabia’s ‘ Vision 2030’ economic diversification agenda.
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The excellent special offer on all foreign routes, with savings of up to 50%, was also announced by Saudia Airlines in September 2023.
This is a part of the airline’s plan to link Saudi Arabia with the rest of the globe, which coincides with the Kingdom’s desire to expand the number of tourists arriving.
The airlines announced the news on X, formerly known as Twitter, saying, “Your dream destinations are closer.”
The discount is available to anyone travelling in both business and economy class between the Kingdom and any of its worldwide destinations.
Tickets must be ordered between August 30 and September 17, and they are valid for travel from September through November 2023.
The airline’s website and mobile applications make it simple for travellers to make flight reservations.