Dutch fintech platform Adyen has entered into a partnership with Italian coffee brand Lavazza, with the task of consolidating the latter’s digital payments operations across international markets in support of its B2B (business-to-business) and B2C (business-to-customer) e-commerce and retail ambitions.
Discussing the collaboration between Adyen and Lavazza, the tie-up is already active in three markets: live for B2B in the United States and for direct-to-consumer channels in the United Kingdom and Australia. The duo also has a vision of rolling out in seven more markets across 2026 and 2027.
“The partnership is designed to reduce the operational burden of managing disparate payment methods across multiple geographies while reinforcing security and establishing a scalable foundation for continued international expansion. On the B2C side, Italy is next in line, with payments set to go live in the second half of this year, followed by the US and Germany before the close of 2026. B2B channel launches in Australia, the UK, France, and Denmark are scheduled for the fourth quarter. The rollout extends further into 2027, with B2B payments in Germany and B2C in France also in the pipeline,” reported FinTech Global.
Adyen, which describes its platform as a provider of end-to-end payments infrastructure alongside data insights and financial products within a single global solution, is already working with major businesses including Meta, Uber, H&M, eBay, and Microsoft. The Netherlands-based fintech platform dubs its operational scalability a key advantage for merchants seeking to grow across borders without rebuilding their payments architecture at each stage.
“The true benefit of a unified platform isn’t just processing transactions; it’s seeing the whole picture. By linking its retail, e-commerce, and B2B channels globally, Lavazza is turning fragmented data into a clear commercial advantage. The phased rollout planned for the upcoming months is a tangible example of this: a path that lets Lavazza evolve consistently, market by market, while maintaining operational continuity across channels and touchpoints,” said Adyen chief commercial officer Roelant Prins.