Wataniya Insurance was established in 2010 under the legacy of the Saudi National Insurance Company (SNIC), with roots that date back to 1975, to promote conventional insurance in the Kingdom as one of the leading organisations empowering humans in different walks of life.
Since then, the company has become a major player in the Kingdom’s insurance sector, providing customised products and services to individual customers, corporates, industries, and SMEs (small and medium enterprises). Every milestone Wataniya Insurance achieves carries a story of dedication, purpose, and the people who make it possible—the company’s customers and employees.
As a leading insurance provider in Saudi Arabia, Wataniya Insurance has remained steadfast in its commitment to delivering exceptional insurance solutions through a customer-first approach. Apart from rewriting the industry rulebook through its comprehensive insurance offerings and exceptional customer service, Wataniya is also redefining the standard for transparency (including zero hidden charges in its products) and innovation in the industry.
Due to this, the venture has been honoured with the “Most Customer-Centric Insurance Company — Saudi Arabia — 2025” award by the Global Business Outlook (GBO). Winning this award for the second consecutive time is more than just recognition; it is a testament to the values that guide Wataniya and the relentless commitment the venture holds toward serving its customers with care, understanding, and trust.
This award reaffirms what the business has always believed: the practice of putting customers at the heart of everything it does. From the first policy written to the most complex claims handled, Wataniya’s approach has always been built on listening, understanding, and responding to the unique needs of individuals, families, and businesses across the Kingdom. For the company, being “customer-centric” is not just a strategy; it is the way it realises its promise every day.
Behind this achievement lies the effort of every single employee at Wataniya. From frontline teams who serve customers directly to those working behind the scenes to innovate and improve the company’s services, every contribution has shaped this moment. It is the passion of the staff and sense of responsibility that have made Wataniya stand out—not just as a provider of insurance, but as a source of reassurance, peace of mind, and genuine care.
Winning the GBO Award for the second time also reflects the spirit behind Wataniya’s recent campaign, “From You and Among You – منكم وفيكم.” This campaign embodies the company’s belief that it is not separate from the communities it serves; it is part of them.
Since 2010, Wataniya has been growing with its customers, sharing their challenges and celebrating their successes. The award also serves as a powerful validation of Wataniya’s brand motto: “We are truly from our people, and for our people.”
Just like any result-oriented company, Wataniya believes that the feat of winning the GBO Award for the second consecutive time is not its ultimate destination, but a motivation to raise the bar of innovation, digital transformation, and service excellence in the Kingdom’s insurance industry, with the ultimate goal of making customer experience even better in the coming days.