Mark Zuckerberg-led Meta Platforms is expanding its AI agent Muse to small businesses, adding integrations with tools such as Shopify, QuickBooks, Stripe, and Canva to help owners run their businesses and find new customers, as the social media conglomerate aims to diversify its revenue beyond advertising.
“Muse for Small Business,” as per the Facebook parent, will be able to connect with Instagram’s professional account analytics, along with Facebook Pages and Meta ad accounts, as well as tools including Asana, Box, Dropbox, Figma, Klaviyo, Notion, Slack, and Zoom.
Meta said Muse can connect to dozens of business tools, allowing it to work with a company’s brand, storefront, books, and customer records.
Muse will also not publish content, send messages, or make purchases without its user’s approval.
Meta has made Muse free for most uses, while subscription plans will be available for users seeking additional features.
The personal AI agent, launched earlier in September, has been tailored for tasks like shopping, travel booking, emailing, and payments on users’ behalf.
The app has topped free-app charts in the United States and Canada in recent weeks, with market intelligence firm Sensor Tower estimating Muse recorded about 2.8 million downloads in its first two weeks.
The latest news around Muse also shows Meta’s enterprise AI push. Last week, the social media conglomerate poached MongoDB CEO Chirantan “CJ” Desai to spearhead a new business designed to bring the Facebook parent’s AI tools to corporate customers.
In the coming days, Meta will be bringing its AI models, agents, and tools to businesses under its new “Meta Enterprise Platform,” including the Muse, Meta Business Agent, and coding tools.
Desai will directly report to Zuckerberg in the newly created role of chief enterprise platform officer and will focus on turning the company’s AI stack into products and services that companies can deploy for their own businesses.