Saudi Arabia’s new digital platform now offers access to key entertainment services like talent management certifications, facility licenses, and crowd management licenses.
According to a post on micro-blogging platform X, the General Entertainment Authority launched the programme, which is accessible through the Saudi Business Centre’s digital platform. Its goal is to simplify procedures for business owners and entrepreneurs to increase investment and business activity in the industry.
The initial stage started in August 2024, focusing on essential services that will support companies in running smoothly and adjusting to the Kingdom’s changing entertainment scene. In subsequent stages, the GEA intends to add more licenses and support mechanisms to the platform’s offerings.
According to the Saudi Press Agency, the GEA’s phased approach demonstrates its dedication to advancing the entertainment industry, which is essential to achieving the economic diversification objectives of Saudi Vision 2030.
The authority aims to improve cooperation with the public and private sectors and streamline procedures for investors by integrating services with the Saudi Business Centre. Entertainment centres, venues, ticket sales, talent management, crowd control, and a variety of entertainment events and shows are all licensed by the authority.
The GEA recorded a dramatic rise in both visitor counts and licensing activity during this year’s second quarter. In comparison to the 7 million visitors registered during the same period in 2023, over 16 million people attended various events, indicating a 130% increase.
The second quarter of this year saw 1,529 licenses issued, up from 1,425 in the previous year, a 7.3% increase in licensing activity. With 523 new licenses, live performances in cafes and restaurants accounted for the majority of the releases.
Around 93 licenses for entertainment cities, 60 for crowd control, 322 licenses for entertainment shows, and 433 licenses for entertainment events followed. Moreover, in the second quarter of 2024, there were 97 licensed entertainment venues.
Meanwhile, a report from Redseer Strategy Consultants forecasts that consumer spending in Saudi Arabia‘s entertainment sector is poised to escalate dramatically, potentially reaching up to USD 5 trillion by the year 2028. This surge is indicative of the country’s evolving economic strategies and its commitment to expanding beyond traditional sectors.
“The landscape of entertainment in Saudi Arabia has undergone significant changes, contrasting sharply with the scene a few decades ago when the cultural domain was almost dormant, with religious activities being the primary attractions. Today, the societal embrace of contemporary forms of entertainment such as movies and concerts signifies a profound shift in cultural dynamics,” reported Travel and Tour World, while adding, “By the year 2028, it is anticipated that the leisure and entertainment industry in Saudi Arabia will witness spending that underscores the nation’s ambition to become a leading global hub for luxury and leisure. This vision represents a significant departure from the past, aiming to place the kingdom on the international map as a vibrant and diverse tourist destination.”