Leading US technology company Snap has announced the opening of its new Advanced Partner Programme, which will allow creator agencies throughout the Middle East and North Africa region (MENA) to access Snap’s most up-to-date tools and creator knowledge.
The Snap Advanced Partner Badge will be awarded to participating agencies as part of the initiative, which aims to further Snap’s dedication to empowering artists and business partners around the area.
Snapchat allows artists to communicate their entire narrative, not simply the most recent trends or flawless, photo-perfect moments. According to a statement from the firm, more than 67% of Snapchat users follow creators to get a glimpse of their favourite creator’s everyday life, emphasising how genuine and reliable their material feels.
This is an excellent chance for businesses to create more relevant and compelling sponsored creator content if they want to reach GCC audiences to meet their marketing goals. Some 59% of Snapchat users purchased after watching brand-sponsored creative content, and 97% of users across all generations are open to it.
Through the Snap Partner Programme, advertisers and creator agencies may learn more about Snap Creators and the prospects for collaboration that can help them run successful campaigns.
Agencies will have access to Snap’s Creator Discovery API through the initiative, which will enable them to find pertinent Snap Stars on the network and obtain insightful information to improve their marketing tactics.
Through Snap Focus, an e-learning portal that offers certifications across a variety of courses, partner agencies will also have access to a carefully curated set of educational resources. Participants in the programme will also receive early access to the Snap Creator Marketplace (Beta), among other benefits.
“We are aware that the main factors influencing brand-sponsored creator content on the site are authenticity, trust, and transparency. This programme reflects our commitment to facilitate collaboration between our partners and our creator community, leveraging insights and data to drive meaningful business outcomes,” Jake Thomas, Head of UAE Market at Snap in Mena, said.
ArabyAds Group, Brand Ripplr, Creo, Influencer, InHype Lavad, Moalen, Publicis Groupe-Content Practice, Sociata (formerly Vinelab), The Goat Agency MENA, a division of GroupM Mena, and Vamp are some of the pilot agency partners that are currently taking part in the first phase of the Advance Partner Programme for creator agencies.
Snap held a Partner Enablement Day in Dubai to commemorate the launch of the Advanced Partner Programme for creator agencies. The event included live demonstrations of the tools and resources available inside the new programme, as well as comprehensive training on best practices.