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GBO_ Sasco Palm

SASCO Palm: A comprehensive retail experience

SASCO Palm delivers unified services that combine fuel filling, electric vehicle charging and retail services with comfort

The Saudi Automotive Services Company, also registered as ‘SASCO’ in the Kingdom’s Stock Exchange (Tadawul), has emerged as one of the major companies in the field of automotive and traveller services in the Gulf nation.

SASCO Palm Company specialises in providing supply services by managing all SASCO Palm branches across the Kingdom to meet the needs of travellers and vehicle drivers within and outside cities. It has become the premier destination for retail services at SASCO stations, combining shopping needs, convenience, and a safe environment to offer a fully integrated guest experience.

“Palm aspires to be the most trusted choice of customers for its speedy and convenient shopping experience by offering high-quality products sourced from around the world that cater for various age groups and families,” SASCO told Global Business Outlook.

With its modern design and ethically sourced products from local and global suppliers, Palm excels in customer engagement through social media, leading innovation in fuel station retail. By continuously enhancing service quality to meet customer expectations, Palm remains the top choice for drivers and travellers seeking safety, comfort and convenience.
GBO_ Sasco Palm

An Integrated Vision For Customer Experience

Palm, as a subsidiary, operates as an extension of SASCO. It consistently strives to deliver superior services, with Palm markets designed to be more than just retail outlets.

The group aims to serve as a comprehensive shopping destination, addressing the needs of families and travellers alike by offering various products, including fresh groceries, beverages, snacks, accessories, and children’s gifts.

SASCO Palm delivers unified services that combine fuel filling, electric vehicle (EV) charging and retail services with comfort.

While customers refuel their vehicles, they can enjoy a fast and seamless shopping experience in a modern and practical environment. This integration aligns with the vision to make Palm the top choice for gas station customers.

Palm is also pioneering digital innovation and changing the future of retail stores at the gas stations where its value drives all action. The company is continuously evolving its digital experience at stores with the usage of new digital screens like the SASCO app and New ERP system to enhance customer experience at each level. This creates unique value propositions for all stakeholders to deliver effective, efficient and faster communications, service and products to our valuable guests.

Sustainability And Environmental Responsibility

Palm, which operates with sustainability in mind, has aligned its ethical sourcing and practices with Saudi Arabia’s ambitious “Vision 2030” economic diversification agenda. Key initiatives include reusable and biodegradable eco-friendly bags for environmentally conscious shopping, while ensuring advancements in payment processes, such as self-service payment options in Nakhla markets.

“Palm continues its successful expansion both vertically and horizontally by investing in its people, infrastructure, technology and assortment to deliver exceptional customer experience consistently. We thank the Palm team for building a safe and sustainable integrated retail service,” SASCO concluded.

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