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Africa’s hotel and hospitality poised for significant growth

The hotel market revenue in Africa is expected to reach USD 13.80 billion by 2027

Despite the challenges posed by the COVID-19 pandemic, the hotel and hospitality industry is showing remarkable resilience and growth in Africa. The recently released 2023 Hotel and Hospitality Industry Confidence Index shows that participants across the continent are optimistic about the future of the industry. This assessment is supported by forecasts from Statista, which project a compound annual growth rate of 8.68% for the sector over the next five years. As a result, the hotel market revenue in Africa is expected to reach USD 13.80 billion by 2027.

“This positive outlook on growth in the sector is high on the agenda at the upcoming Hotel & Hospitality Show,” says Evan Schiff, portfolio director at dmg events, Zawya reported.

The upcoming show promises a complete overview of the hotel industry, covering everything from challenges to innovations and sustainability initiatives. A wide range of respected brands will be exhibiting including Tork, Posiflex and Sheraton, along with returning landmarks such as Hotelstuff/Greenstuff’s Sustainability Pavilion. Panel discussions will address key issues such as energy restrictions, building a diverse workforce and more.

The show is also set to offer a number of exciting events and competitions. This includes the Southern African Housekeepers League of Champions which aims to highlight the crucial role that hotel housekeeping teams play in the industry. The 14th edition of the Global Pizza Challenges will also be a highlight of the event. The Hotel GM Forum, a private event, is also making a comeback, providing industry leaders with a platform to discuss relevant issues and network.

Promoting sector growth

As the show is now in its sixth year, it continues to fuel industry growth by connecting brands with hospitality buyers across Africa and fostering networking opportunities. A whopping 87% of visitors at last year’s show planned to visit this year. Visitors include distributors and agents, hotel, lodge and resort representatives, product manufacturers, hospitality and food manufacturers, importers and exporters, restaurateurs and more.

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